COS Celebrates Understated Luxury for Spring 2023

Joanna Elizabeth


Published March 7, 2023

COS Spring 2023 Campaign
COS launches spring-summer 2023 campaign. Photo: Glen Luchford

With understated luxury, COS launches its spring-summer 2023 campaign. This season’s advertisements celebrate confidence, showcase versatility, and encourage open thinking. It features a diverse cast of models and actors lensed by Glen Luchford against a richly textured cityscape backdrop that captures the mood of Los Angeles.

The cast includes American actress Myha’la Herrold, British actress Sheila Atim, and models Rebecca Longendyke and Shu Pei. The cityscape backdrop provides a perfect setting for the COS spring 2023 collection’s focus on fashion that lasts.

Sheila Atim for COS Spring/Summer 2023 Campaign

Sheila Atim COS Spring 2023 Campaign
Sheila Atim wears green dress in COS spring-summer 2023 campaign. Photo: Glen Luchford

Ugandan-British actor, singer, composer, and playwright Sheila Atim appears in the COS spring 2023 campaign wearing fashionable styles, including vibrant dresses and tailored outerwear. The star of The Woman King and Bruised is an elegant vision for the advertisements.

Myha’la Herrold for COS Spring/Summer 2023 Campaign

Myhala Herrold COS Spring 2023 Campaign
Myha’la Herrold fronts COS spring-summer 2023 campaign. Photo: Glen Luchford

Industry star Myha’la Herrold takes the spotlight for COS’ spring-summer 2023 campaign wearing minimal styles that evoke the brand’s aesthetic. She wears her hair in a side braided ponytail while rocking a strapless top and oversized shirt.

COS Spring/Summer 2023 Campaign

Shu Pei Cos Spring 2023 Campaign
Shu Pei stars in COS Spring-summer 2023 campaign. Photo: Glen Luchford

The collection emphasizes using light seasonal linen and seersucker in tailoring, while soft leather jackets and structured trench coats elevate the everyday look. Broderie anglaise sits loosely on the body while hand-drawn abstract florals adorn coordinating sets in fresh new colorways.

Also standing out are the COS × LINDA FARROW collaboration sunglasses, exploring craftsmanship and design. Stylist Suzanne Koller explores effortless summer volumes and structured silhouettes through transitional combinations. Bold green hues pop against contemporary natural tones, while refined craftsmanship and a circular approach are prominent.

Rebecca Leigh Lengendyke COS Spring 2023 Campaign
Rebecca Leigh Lengendyke wears chic suiting in COS spring-summer 2023 campaign. Photo: Glen Luchford

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