Coach delivers a message of positivity with its spring-summer 2021 campaign called: Coach It Forward. Starring ambassador Jennifer Lopez as well as Chinese actress Yang Zi and Japanese model Koki, images take to the streets. Photographed by Renell Medrano, the cast poses next to telephone booths. Styled by Olivier Rizzo, they wear new season bags and apparel. In addition to images, a short film featuring Lopez has her calling her friend Elaine Goldsmith-Thomas and telling her how much she appreciates her. Fans can also call or text 1-779-COACHNY to say the same to their loved ones with Coach It Forward.
“So often we are going through the day-to-day motion of life without properly taking a moment to acknowledge the people who drive change in optimism in our lives, community and the world,” shares Lopez. “Coach It Forward to me means to pay it forward and to be grateful. I’m thrilled that I had this opportunity to recognize my family and my chosen family of creatives, collaborators, thinkers, doers and friends who have had such a positive impact on my life.”