Closed, the leading denim brand introduces its summer 2024 collection with images that evoke the spirit of casual sophistication, perfect for the warm season. The campaign spotlights light and medium-washed denim and features model Andreea Diaconu, who embodies the brand’s relaxed cool effortlessly.
Closed Summer 2024 Campaign
Photographer Bibi Cornejo Borthwick captures the essence of summer ease against a stark white backdrop that accentuates the denim’s texture and the subtle interplay of shadows.
The plush rug underfoot adds a tactile contrast, inviting one to envision the comfort and softness of Closed’s garments. The minimal setting directs all attention to the jean designs’ casual cool aesthetic.
Stylist Jane How curates a selection that speaks to the versatility of denim, from jean jackets to relaxed trousers, complemented by shirting.
Andreea Diaconu, who previously fronted Maje’s spring advertisements, is a vision of relaxed chic, showcasing the new season’s looks with a natural poise that is both striking and accessible.
The beauty aspect of the campaign, crafted by hairstylist Claire Grech and makeup artist Celia Burton, embraces an understated approach. Andreea’s tousled tresses and subtle makeup mirror the collection’s laid-back philosophy.
