Closed Summer 2024 Campaign: The Denim Blueprint

Joanna Elizabeth

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Published April 4, 2024

Closed Denim Summer 2024 Campaign
Andreea Diaconu brings casual elegance to Closed’s summer 2024 campaign. Photo: Bibi Cornejo Borthwick

Closed, the leading denim brand introduces its summer 2024 collection with images that evoke the spirit of casual sophistication, perfect for the warm season. The campaign spotlights light and medium-washed denim and features model Andreea Diaconu, who embodies the brand’s relaxed cool effortlessly.

Closed Summer 2024 Campaign

Closed's summer 2024 denim collection shines with Andreea Diaconu, showcasing a light wash shirt and jeans combination.
Closed’s summer 2024 denim collection shines with Andreea Diaconu, showcasing a light wash shirt and jeans combination. Photo: Bibi Cornejo Borthwick

Photographer Bibi Cornejo Borthwick captures the essence of summer ease against a stark white backdrop that accentuates the denim’s texture and the subtle interplay of shadows.

The plush rug underfoot adds a tactile contrast, inviting one to envision the comfort and softness of Closed’s garments. The minimal setting directs all attention to the jean designs’ casual cool aesthetic.

Andreea Diaconu hides behind a jean shirt from Closed's summer 2024 denim series.
Andreea Diaconu hides behind a jean shirt from Closed’s summer 2024 denim series. Photo: Bibi Cornejo Borthwick

Stylist Jane How curates a selection that speaks to the versatility of denim, from jean jackets to relaxed trousers, complemented by shirting.

Andreea Diaconu, who previously fronted Maje’s spring advertisements, is a vision of relaxed chic, showcasing the new season’s looks with a natural poise that is both striking and accessible.

Closed offers new season denim for summer 2024 with a casual embrace.
Closed offers new season denim for summer 2024 with a casual embrace. Photo: Bibi Cornejo Borthwick

The beauty aspect of the campaign, crafted by hairstylist Claire Grech and makeup artist Celia Burton, embraces an understated approach. Andreea’s tousled tresses and subtle makeup mirror the collection’s laid-back philosophy.


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