Smile, It’s Spring–Swedish brand Monki launches its first major campaign for the spring 2014 season featuring Chloe Norgaard. Known for her dynamic energy and colorful hair, the model is all smiles in these images photographed by Erik Wåhlström. Chloe wears vibrant prints and tomboyish fashions for the photo shoot styled by Elina Grothen. “To Monki, fashion is strongly associated with fun, lust and creativity,” says Caroline Carlryd Head of Design at Monki. She goes on to explain the decision to show a smiling Norgaard in the ads, “And no season more so than spring. Smiling, and receiving a smile affects us all so much—that’s a scientific fact. We want to put the smile back in fashion!”
Love the street style feel to it.