Claudia Schiffer is the face of Chloé’s first High Summer 2025 campaign. And she’s never looked more radiant. Titled Chloé à la Plage, the collection is the debut summer drop by creative director Chemena Kamali.
Inspired by French New Wave cinema, especially Éric Rohmer’s films, the visuals are sun-soaked and cinematic. Every frame tells a story of freedom, lightness, and the joy of summer.
Chloé High Summer 2025 Campaign
The looks are soft and romantic. Think breezy white blouses with broderie anglaise, dreamy floral tops, and peachy trousers that catch the light.
The mood is nostalgic yet fresh, capturing the essence of a season meant for slowing down and soaking it all in. Each outfit Schiffer wears reflects the laid-back glamour Chloé is known for. It’s effortless but unforgettable.
Shot by David Sims, the images take you from lounging in a hammock to relaxing on a sunlit bed. Claudia’s natural beauty and timeless presence make every scene feel like a memory in motion.
The collection is available starting May 7, 2025, in Chloé boutiques, online, and at select seasonal stores in Saint-Tropez, Capri, and Monte Carlo.
