Chanel’s pre-fall 2025 campaign takes us on a magical journey. Set against the backdrop of the peaceful lake of Hangzhou, China, the 2024/25 Métiers d’art collection brings dreams to the forefront. The designs are inspired by Gabrielle Chanel’s beloved Coromandel screens, known for their fantasy-like landscapes.
Chanel Pre-Fall 2025 Campaign
These scenes spark the imagination, and Chanel turns them into fashion. In the photos by Mikael Jansson, House ambassadors Tilda Swinton and Liu Wen appear alongside model Lulu Tenney. Each look is both elegant and eye-catching.
Liu Wen stuns in a plunging, jewel-embroidered top with layers of sparkling necklaces. Swinton wears a sleek black outfit with pale trim, full of quiet power. Lulu brings softness with pleated white and quilted jackets, a nod to classic Chanel style.
The clothes range from shiny lacquered fabrics to rich tweeds and floral-embroidered gowns. Quilted handbags and standout jewelry complete each outfit. Chanel’s attention to detail is clear in every look. From the cut of the skirts to the shine of the accessories, the craftsmanship is exceptional.
This campaign is an invitation to dream. The collection is now available in Chanel boutiques worldwide.
