Burberry’s winter 2024 campaign takes a dramatic turn, trading urban landscapes for the beauty of the Lake District. This season, the brand’s creative vision is all about embracing functionality, with a focus on outerwear and rugged yet refined construction.
Burberry Winter 2024 Campaign
Under Tyrone Lebon’s lens, a diverse cast of models, including Adwoa Aboah, Nora Attal, Lina Zhang, Lila Moss, Maya Wigram, Lily Donaldson, and Lauren Theobald, pose outdoors in chic designs.
Every piece is crafted for the cold weather season, from duffle coats to classic trenches and shearling-lined styles. But it goes beyond keeping warm. It’s about making a statement. Burberry’s softly structured bags, including the Tent, Rocking Horse, and Knight styles, add sophistication to any outfit.
The color palette is equally soft, with earthy hues of brown, green, and custard cream dominating the scene. It’s a deliberate choice.
As Daniel Lee, Chief Creative Officer, explains, “We were inspired by the characters who wear Burberry, and the outdoors and landscapes that are part of the brand’s heritage. The Lake District feels familiar, and it has a sense of adventure.”
