BOSS means business with its fall 2024 campaign, and it’s bringing star power with supermodels Naomi Campbell and Gisele Bundchen. The duo, who also starred in the brand’s spring advertisements, reappeared for a corporate-inspired shoot lensed by Mikael Jansson.
Corpcore is in full swing, with Gisele Bundchen leading the charge in power suiting made for business hours, complete with strong shoulders and an unbuttoned blazer that exudes confidence.
BOSS Fall 2024 Ad
Naomi Campbell also makes a statement, turning heads in a long coat paired with a sleek skirt suit. But her involvement with BOSS doesn’t stop there. She’s also set to serve as a brand ambassador for the label’s watches, jewelry, and eyewear.
The overall aesthetic is sleek and sophisticated, with a neutral color palette that shines thanks to shades of grey, burgundy, and black.
The new collection is now available at BOSS stores worldwide and online. To drive the message home, the brand is launching a comprehensive marketing strategy that will see extensive outdoor advertisements pop up in 29 major cities around the globe.
