Anne Hathaway & Zendaya Are Eternal Icons in Bulgari Ad

Joanna Elizabeth

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Published May 30, 2024

Anne Hathaway Bulgari Eternally Reborn 2024 Ad
Anne Hathaway stars in the Bulgari Eternally Reborn 2024 ad campaign. Photo: Zoey Grossman

Bulgari’s Eternally Reborn campaign embraces the theme of renewal with a star-studded cast featuring Anne Hathaway, Zendaya, and Liu Yifei. Captured by Zoey Grossman amidst some of Rome’s most iconic landmarks, the famed actresses show a celebration of elegance and timeless beauty.

Bulgari Eternally Reborn 2024 Ad

Bulgari ambassador Anne Hathaway shines in the new Eternally Reborn campaign.
Bulgari ambassador Anne Hathaway shines in the new Eternally Reborn campaign. Photo: Zoey Grossman

Anne Hathaway stuns in vibrant, multicolored gemstones paired with a pleated white dress that perfectly showcases her exquisite jewelry. Zendaya, with her hair styled in a windblown long bob, mesmerizes in the Aurea Chandra Necklace, a masterpiece of pink gold mesh and delicate diamond spheres.

Zendaya shows off the Aurea Chandra necklace in Bulgari's Eternally Reborn jewelry ad.
Zendaya shows off the Aurea Chandra necklace in Bulgari’s Eternally Reborn jewelry ad. Photo: Zoey Grossman

Liu Yifei, on the other hand, exudes sophistication in a beige tailored pantsuit that highlights her jewelry selections. The campaign’s centerpiece is the Aeterna collection, a brilliant fusion of historical and contemporary styles from Bulgari’s high jewelry line. The collection reflects the brand’s dedication to blending tradition with innovation.

Liu Yifei dazzles for the Bulgari Eternally Reborn campaign.
Liu Yifei dazzles for the Bulgari Eternally Reborn campaign. Photo: Zoey Grossman

Adding depth to the visuals, the campaign includes a film set to the song “Burning” by the Yeah Yeah Yeahs. This cinematic touch brings the theme of rebirth to life, enhancing the overall narrative and emotional impact of the campaign.


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