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Iro

IRO is a French fashion brand founded by brothers Laurent and Arik Bitton in 2005. Inspired by music and stylish women, the brand became well-known for its Parisian aesthetic. IRO creates denim, knitwear and leather pieces for the more contemporary consumer. Currently, the brand produces men’s and women’s ready-to-wear.

IRO’s Fall 2024 Campaign Features Cool Girl Style

IRO’s Fall 2024 Campaign Features Cool Girl Style

Iris Law Models On NYC Rooftops for IRO Spring 2022 Campaign

Iris Law Models On NYC Rooftops for IRO Spring 2022 Campaign

Edita Vilkeviciute Goes Seaside for IRO Spring 2021 Campaign

Edita Vilkeviciute Goes Seaside for IRO Spring 2021 Campaign

Maartje Verhoef Chills in IRO Fall 2020 Campaign

Maartje Verhoef Chills in IRO Fall 2020 Campaign

Olivia Vinten Gets Glam in IRO Spring 2020 Campaign

Olivia Vinten Gets Glam in IRO Spring 2020 Campaign

Abbey Lee Kershaw Fronts IRO Fall 2019 Campaign

Abbey Lee Kershaw Fronts IRO Fall 2019 Campaign

Lexi Boling Exudes Pure Cool in IRO’s Spring 2018 Campaign

Lexi Boling Exudes Pure Cool in IRO’s Spring 2018 Campaign

Sasha Pivovarova Fronts IRO’s Fall 2017 Campaign

Sasha Pivovarova Fronts IRO’s Fall 2017 Campaign

Taylor Hill Poses in Effortless Style for IRO’s Spring 2017 Campaign

Taylor Hill Poses in Effortless Style for IRO’s Spring 2017 Campaign

4 Parisian Cool Looks from IRO

4 Parisian Cool Looks from IRO

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Since its 2008 launch, Fashion Gone Rogue has evolved into a leading online hub for women's fashion. Initially known for its detailed coverage of editorials, campaigns for designer brands, and models, the site now spans the entire fashion spectrum.

It delivers the latest industry news, collection highlights, shopping guides, hairstyles for women, beauty trends, and celebrity fashion insights, making it a comprehensive source for all things style.

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