Alek Wek Headlines Betsey Johnson Spring 2025 Ad

Joanna Elizabeth

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Published January 11, 2025

Alek Wek Betsey Johnson Spring 2025 Ad
Alek Wek poses for Betsey Johnson’s spring-summer 2025 campaign. Photo: Matthew Hawkes / Betsey Johnson

Alek Wek stars in Betsey Johnson’s spring 2025 campaign, marking a joyful reunion nearly 30 years after her iconic wig toss during the designer’s fall 1998 show. Photographed by Matthew Hawkes and styled by David Taveras, the famous Black supermodel shines in a series of striking studio portraits.

Betsey Johnson Spring/Summer 2025 Campaign

Flashing a smile, Alek Wek fronts the spring 2025 campaign from Betsey Johnson.
Flashing a smile, Alek Wek fronts the spring 2025 campaign from Betsey Johnson. Photo: Matthew Hawkes / Betsey Johnson

The collection embraces Betsey Johnson’s signature playful energy, featuring bold leopard prints, feather-trimmed gowns, and dramatic, sculptural silhouettes.

Betsey Johnson features bold animal print in its spring 2025 campaign.
Betsey Johnson features bold animal print in its spring 2025 campaign. Photo: Matthew Hawkes / Betsey Johnson

The accessories are equally eye-catching, with glittery knee-high boots and heels adorned with oversized bows. They heighten each look to new heights. It’s a celebration of unapologetic self-expression and fun.

Alek Wek models feathers for Betsey Johnson's spring 2025 ad.
Alek Wek models feathers for Betsey Johnson’s spring 2025 ad. Photo: Matthew Hawkes / Betsey Johnson

Reflecting on the collaboration, Alek described Johnson as a designer who brings pure joy to fashion, saying her work never fails to make people smile. This campaign bridges Alek’s trailblazing legacy with Betsey Johnson’s iconic, irreverent style, reminding us of the power of creativity.


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