Looking ahead to 2018, cosmetics brands unveil their latest campaigns for the New Year. From makeup to perfume, we take a closer look at some dazzling advertisements. To begin, L’Oreal Paris recently announced ‘How to Get Away With Murder’ star Aja Naomi King as its new brand ambassador. The actress looks absolutely glowing in the ‘Shimmerista’ campaign. Next, we take a look at Fei Fei Sun as the latest spokesmodel for Estée Lauder. The Chinese beauty looks pretty in pastels while posing against a wall of flowers.
We also get another look at Marc Jacobs Beauty’s spring 2018 campaign featuring Adwoa Aboah posing with a pink flower and wide-brimmed hat. Captured by David Sims, the model shows off her freckles in the stunning shot. Next up, we see Anna Cleveland posing with a naked bust for the MAC Cosmetics x Robert Lee Morris makeup collaboration. And finally, Roberto Cavalli taps model Shlomit Malka for its new fragrance. Called ‘Roberto Cavalli Florence’, the Israeli model shines in a purple gown with sequins and cut-outs.
Beauty Campaigns for 2018