Sasha, Shanelle & Luz Go Bold for Balmain Spring 2023 Campaign

Joanna Elizabeth

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Published March 1, 2023

Sasha Pivovarova Balmain Spring 2023 Campaign
Sasha Pivovarova stars in Balmain spring-summer 2023 campaign. Photo: Ben Hassett

Balmain delivers powerful imagery for its spring-summer 2023 campaign. Under the creative direction of Olivier Rousteing, the brand has infused classic Renaissance artwork into its designs, resulting in a modern-day twist on the traditional style.

Balmain Spring/Summer 2023 Campaign

Balmain Bag Spring 2023
Shanelle Nyasiase models with the Blaze bag for Balmain spring-summer 2023 campaign. Photo: Ben Hassett

Lensed by Ben Hassett, the Balmain spring 2023 campaign features models Sasha Pivovarova, Shanelle Nyasiase, and Luz Pavon, who exude effortless elegance in each shot. The collection itself is a testament to the brand’s commitment to cutting-edge style, with cage dresses, structured blazers, and form-fitting dresses that leave nothing to be desired.

Balmain Spring 2023 Campaign
Form-fitting designs are featured in the Balmain spring-summer 2023 campaign. Photo: Ben Hassett

One highlight of the collection is the Blaze bag, which was previously modeled by none other than the incomparable Cher. The bag is now available in a range of new colorways that are sure to turn heads.

Balmain Cage Dress Spring 2023
Luz Pavon shows off printed cage dress for Balmain spring-summer 2023 campaign. Photo: Ben Hassett

Completing the vision for the Balmain spring 2023 campaign is the beauty team, with Orlando Pita responsible for hair, including Sasha’s platinum tresses and Luz’s voluminous curls, and Fulvia Farolfi handling makeup. Together, they have created looks that are nothing short of breathtaking and that complement the overall aesthetic of the collection perfectly.


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