Balmain Hair Couture turns up the glam factor with its spring-summer 2021 campaign. Featuring model Vika Falileeva, photographs captured by Isaac Morrell exude power and beauty. Gino Mateus works on hairstyling for the shoot with color and extensions by Kasper Heemskerk. Wearing polished waves, the blonde beauty poses in tailored jackets and decorative buttons. Alejandro Muñoz styles the shoot with flawless makeup by Pablo Robledo. A campaign film shows the tresses in motion set to calming tunes.
“Inspired by pop-cultures from the 90’s of the Balmain Resort 2021 collection by Olivier Rousteing, Balmain Hair Couture presents the Spring-Summer 2021 campaign: Aristo-Meets-Rebel Chic. A world where strength and passion are the fundamentals of the new world we are living in,” Balmain shares about the inspiration.