Lorena Maraschi is ready for her closeup in Balmain Hair Couture’s fall-winter 2020 campaign. Captured in black and white by Edwin S Freyer, the Brazilian beauty wears sleek tresses inspired by fall’s runway show. Wearing open-knit tops and sparkling sequins, Lorena wows for every shot. Massimo Di Stefano and Kyris Eracleous work on creative direction and hair for the campaign. Porsche Poon finishes her look with flawless makeup.
Balmain Hair Couture Fall/Winter 2020 Campaign
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MODERN DAY NOMADS⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Presenting the Fall-Winter 2020 Campaign featuring @lorenamaraschi. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Inspired by the individual identity of the Modern Day Nomads of the Balmain Paris fashion show. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ An equal world with open minds that breathes diversity and inclusivity, reflecting the values of Balmain Paris Hair Couture.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Creative direction and hair: @massimodistefanohair and @kyris.eracleous⠀⠀⠀⠀⠀⠀⠀⠀⠀ Make-up: @porschepoon⠀⠀⠀⠀⠀⠀⠀⠀⠀ Production: @ursuniverse⠀⠀⠀⠀⠀⠀⠀⠀⠀ Model: @lorenamaraschi⠀⠀⠀⠀⠀⠀⠀⠀⠀ Photographer: @edwinsfreyer⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #CAMPAIGN⠀⠀⠀⠀⠀⠀⠀⠀⠀ #FALLWINTER2020⠀⠀⠀⠀⠀⠀⠀⠀⠀ #BALMAINHAIR⠀⠀⠀⠀⠀⠀⠀⠀⠀ #BALMAINHAIRCOUTURE⠀⠀⠀⠀⠀⠀⠀⠀⠀ #BALMAINPARISHAIRCOUTURE