Bally’s latest campaign for spring-summer 2023 is taking the luxury fashion brand in a new direction, thanks to the vision of creative director Rhuigi Villaseñor. Villaseñor aimed to infuse the campaign with bold, sophisticated, and sensuality that captures a modern twist on the brand.
Bally Spring/Summer 2023 Campaign
The Bally spring 2023 looks feature washed denim, colorful prints, metallic leathers, and gold-toned hardware that make them stand out from the crowd. The images, captured by photographer Harley Weir, feature models Vivienne Rohner, Kayako Higuchi, Nyakong Chan, Yeray Allgayer, Hong Seong Jun, and Feranmi Ajetomobi, styled by Emmanuelle Alt, and art directed by Lina Kutsovskaya.
Weir photographed models overlooking a windswept, rocky coastline to celebrate the intrinsic power of nature that has always been a part of Bally’s ethos. The collection’s sophisticated silhouettes are set against rugged terrain, highlighting the dichotomy between modern luxury and natural beauty.
Additionally, the Bally spring 2023 campaign marks the introduction of jewelry as a new category for the label, further highlighting the brand’s commitment to luxury and craftsmanship.