Bally’s Spring 2023 Campaign Goes in a New Direction

Joanna Elizabeth

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Published March 30, 2023

Bally Spring 2023 Campaign
Vivienne Rohner stars in Bally spring-summer 2023 campaign. Photo: Harley Weir

Bally’s latest campaign for spring-summer 2023 is taking the luxury fashion brand in a new direction, thanks to the vision of creative director Rhuigi Villaseñor. Villaseñor aimed to infuse the campaign with bold, sophisticated, and sensuality that captures a modern twist on the brand.

Bally Spring/Summer 2023 Campaign

The Bally spring 2023 looks feature washed denim, colorful prints, metallic leathers, and gold-toned hardware that make them stand out from the crowd. The images, captured by photographer Harley Weir, feature models Vivienne Rohner, Kayako Higuchi, Nyakong Chan, Yeray Allgayer, Hong Seong Jun, and Feranmi Ajetomobi, styled by Emmanuelle Alt, and art directed by Lina Kutsovskaya.

Bally Spring Summer 2023 Campaign
Bally focuses on denim for spring-summer 2023 campaign. Photo: Harley Weir

Weir photographed models overlooking a windswept, rocky coastline to celebrate the intrinsic power of nature that has always been a part of Bally’s ethos. The collection’s sophisticated silhouettes are set against rugged terrain, highlighting the dichotomy between modern luxury and natural beauty.

Bally Gold Outfit Spring 2023
Kayako Higuchi wears gold outfit in Balmain spring-summer 2023 campaign. Photo: Harley Weir

Additionally, the Bally spring 2023 campaign marks the introduction of jewelry as a new category for the label, further highlighting the brand’s commitment to luxury and craftsmanship.

Nyakong Chanthe and Kayako Higuchi front Bally spring-summer 2023 campaign.
Nyakong Chanthe and Kayako Higuchi front Bally spring-summer 2023 campaign. Photo: Harley Weir
Vivienne Rohner Bally Spring 2023 Campaign
Vivienne Rohner poses in a convertible for Bally spring-summer 2023 campaign. Photo: Harley Weir

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