Charlee Fraser Goes Retro in Bally’s Spring 2018 Campaign

Joanna Elizabeth

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Published January 31, 2018

Charlee Fraser stars in Bally’s spring-summer 2018 campaign
Charlee Fraser stars in Bally’s spring-summer 2018 campaign

The spring-summer 2018 campaign from Bally channels retro vibes with models Charlee Fraser and Marc-André Turgeon. The Swiss fashion brand looks to the late 1970’s and early 1980’s for the advertisements captured by Colin Dodgson. Made with art direction by Ben Kelway Studio, the images juxtapose everyday objects with the luxury designs. The spring campaign spotlights leather bags as well as wide-leg pants and piled coats.

Related: Charlee Fraser Heads Outdoors in Dreamy Looks for ODDA Magazine

Bally Spring/Summer 2018 Campaign

Model Charlee Fraser layers up in Bally's spring-summer 2018 campaign
Model Charlee Fraser layers up in Bally’s spring-summer 2018 campaign
Charlee Fraser and Marc-André Turgeon front Bally's spring-summer 2018 campaign
Charlee Fraser and Marc-André Turgeon front Bally’s spring-summer 2018 campaign
An image from Bally’s spring 2018 advertising campaign
An image from Bally’s spring 2018 advertising campaign

Bally unveils spring-summer 2018 campaign
Bally unveils spring-summer 2018 campaign

Charlee Fraser poses in luxe coat for Bally's spring-summer 2018 campaign
Charlee Fraser poses in luxe coat for Bally’s spring-summer 2018 campaign
Colin Dodgson captures Bally’s spring-summer 2018 campaign
Colin Dodgson captures Bally’s spring-summer 2018 campaign


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