Balenciaga takes over the streets of Paris for “This is a Balenciaga Campaign by Juergen Teller.” Featuring a cast that includes Olympic medalist pistol shooter Kim Ye-Ji, singer Kim Petras, and models Akolde Meen and Sua Lee, the campaign takes high fashion into the everyday.
This is a Balenciaga Campaign by Juergen Teller
Creative director Demna incorporates his vintage furniture collection as the central props as a nod to his penchant for re-contextualizing the mundane. Using cobblestone streets, architectural backdrops, and mismatched chairs sets the tone.
Accessories take center stage, with the Hampton Carry All, Rodeo Tote, and Hourglass Pochette anchoring the campaign’s visuals. These structured bags, styled with spandex boots and elongated silhouettes, echo Balenciaga’s signature aesthetic.
Demna’s affinity for sculptural tailoring shines in fitted tops and dresses. Juergen Teller’s raw aesthetic transforms Parisian sidewalks into an offbeat stage. Following the buzz from last month’s Le City bag campaign, this new series dives deeper into Balenciaga’s world.
