dressbarn is looking to empower woman with the launch of its fall-winter 2016 campaign. Called ‘More Than a Name’, the project aims to show women defying stereotypes. Featuring bold statements like ‘more than an age’ or ‘more than a size’, the campaign stars a diverse group of models. Ashley Graham, Veronica Webb, Roxanne Gould, Marquita Pring, Ginta Lapina and Christina Kruse appear in the elegant studio shots. The images were shot by Sebastian Kim at Pier 59 Studios in New York with styling by Karen Kaiser. dressbarn spotlights new season separates as well as cocktail ready dresses in the images.
“I’m a reminder that you should never let anybody tell you ‘no’ or tell you what you’re capable of, because I have achieved and am still achieving what was seemingly impossible,” says Ashley Graham. “What the ‘More Than A Name.’ campaign means to me is that women are more than their exterior, women are more than just one thing…We’re all so different and should celebrate that.”
Dressbarn Fall/Winter 2016 Campaign