Modern Muse – After being announced as a face of Estee Lauder last spring, we finally get to see Arizona Muse’s work for the beauty giant in the “Modern Muse” fragrance campaign. It’s been ten years since the launch of a new scent from Lauder, and now, the company taps the American model for a dreamy advertisement lensed by Craig McDean. “Modern Muse” officially launches this September. (WWD)
Arizona Muse Lands Estee Lauder "Modern Muse" Fragrance Campaign
Recent Updates
Leighton Meester Shines in St. John & Edie Parker Collab
Leighton Meester resurrects the charm of her Gossip Girl character in the recent collaboration between St. John and Edie Parker ...
Zara SRPLS Spring 2024: Utilitarian Style Made Chic
In the spring-summer 2024 unveiling of Zara's SRPLS CLLCTN 12, the mood is one of sophisticated ease, bridging the gap ...
Gisele Bundchen is Ethereal in Vivara’s Mother’s Day Ad
Gisele Bundchen shines in Vivara's Mother's Day campaign for 2024, celebrating the unspoken bond of motherhood. The Brazilian supermodel and ...
How to Smell Good All Day: A Guide to Personal Freshness
Knowing the subtle art of how to smell good extends beyond mere fragrance application. It involves a detailed routine with ...
Gigi Hadid Wows in Victoria’s Secret Swim 2024 Ad
Victoria's Secret has unveiled its highly anticipated swimsuit campaign for summer 2024, bringing back the vibrant styles of the '90s ...
Sofia Richie Brings Maternity Style to Stuart Weitzman Ad
Sofia Richie, in a fusion of personal milestones and fashion, debuts as the new brand ambassador of Stuart Weitzman. Gracing ...
This is so disappointing. I don’t like her expression, and the pose isn’t “selling” the fragrance.
I agree, she could have been interacting with the product a lot more.
lol i see what they did there.