Modern Muse – After being announced as a face of Estee Lauder last spring, we finally get to see Arizona Muse’s work for the beauty giant in the “Modern Muse” fragrance campaign. It’s been ten years since the launch of a new scent from Lauder, and now, the company taps the American model for a dreamy advertisement lensed by Craig McDean. “Modern Muse” officially launches this September. (WWD)
Arizona Muse Lands Estee Lauder "Modern Muse" Fragrance Campaign
Published on
This is so disappointing. I don’t like her expression, and the pose isn’t “selling” the fragrance.
I agree, she could have been interacting with the product a lot more.
lol i see what they did there.