Anne Hathaway for Tod’s Fall 2011 Signature Handbags Campaign by Mert & Marcus

Joanna Elizabeth


Published September 6, 2011

Celebrity Appeal – Italian accessories label Tod’s enlists actress Anne Hathaway for its autumn Signature Handbags Collection. Lensed by Mert & Marcus with styling by Karl Templer, Anne goes high gloss on top of a red hot car. / Creative direction by Fabien Baron (Sassi Sam)

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18 thoughts on “Anne Hathaway for Tod’s Fall 2011 Signature Handbags Campaign by Mert & Marcus”

  1. Anne Hathaway has increased bottom lines for a lot of companies, so I think to assume it’s all about hype is missing the concrete financials of decisions like this. And if you’re gonna bring up an old LV campaign with classic cars, why not bring up the fw10 Gucci campaign with cars? There are cars in a lot of campaigns as it builds a lifestyle. I for one love this campaign in particular, and I think Hathaway and M&M are a great combination of talents. I think it will work for this brand.


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