With the winter holidays just around the corner, American Eagle releases its latest campaign feature snow and fun. Photographed by Nagi Sakai and with creative direction by Roi Elfassy of Blackrose, models Ieva Laguna and Regina Feoktistova test their commercial side in winter themed advertisements styled by Matthew Ellenberger.
i think its a little amatuerish, the conceptto me is lacking and the whole idea is overdone, although im glad this was posed! It gives more of a variety of clothing brands and models etc. When I was younger I used to shop there but i dont anymore.
Then I moved on to hollister and abercrombie, but even the ads for that have very little organization and imagination i personally believe. I think they need to step it up all of them. I dont understand why clothing targeted for a younger age group has to be advertised with such low standards, i think if there were more competition, like producing ads based less on sex and instead focusing on more complicated modeling, attractive people who arent neccessarily begging for sex by being naked and instead looking extremely attractive and with the implication that they are in an area where anything can happen not just sex, by their clothes and atmosphere.
As apposed to an idea like this which i feel i would have never made because of the poor creativity and obvious thought process of the winter holiday and season, c’mon! Please teen clothing ads, get less predictable.
If i made this i think I would have gone for a friends hanging out approach, with cars parked in the area not so conspicuous in the background. Maybe with 20’s or something year old models. Standing on snowbanks modeling and making snowforts and making snowmen> Some guys Getting a sled and sledding down a hill with a friend and a girl and them raising their hands. The lighting should be bright coming from the headlights of a guys truck used to illuminate the night. And guys holding a girl together trying to lift her, like carrying her, while she’s laughing. A guy turning up the music in the guys truck. Girls dancing to the music. One guy trying throwing a football to the other guy whos on the other side of the hill where the couple of teens are trying to sled. Id picture street lights with concrete around them and one girl maybe is texting on her blackberry with a serious look with nice clothes and another is looking sexy about to scare her who looks like she might be her friend, so she wont be so serious. And the title of the spread could be like some twitter update comment, like” Pick up some energy drinks before you go to the Oak Lady.” And the Oak lady stands for this tree in the area they hangout. And the moons big in the middle right hang corner of the picture slightly obscured by some trees. And id use a font like they do when you use your phone or a light and record it with a video camera and slow down the speed so it looks like a beam of neon light. Also use a couple high fashion models or something, its not like most teen companys like abercrombie cant afford it, i dont think. Like Abbey Lee Kershaw, Natasha Poly, Jessica Stam, Simon Nessman, David Gandy, Chanel Iman, Evandro Soldati, Marlon Teixeira and Magdalena Frackowiak. I would use any or all If i had an unlimited budget. But make sure they are all using new poses and some complex so it looks nice. And have their faces not be blank and some intense. Well anyway I hope this happens atleast in the my lifetimes or before i turn 21 for teenage aged clothing ads.
Wauw. That’s quite an analysis.
WOOOOOOOOOOOOOOOOOW who writes like an essay or something WOOOOOOOOOOOOOOOOOOOOOOWWWWWWWWW
pull&bear seemed to try and pull a story about teenage friends in the winter time but seemd to loose it at some point…
http://www.pullbear.com/#/cozyshop/
I just like the pictures.
😉
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new pics online:
http://blog.sebastiankubatz.de
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cheers,
sebastian
i felt the studio light mixed with the trees & snow feel awkward, would much like it to be outdoors with natural light…
i felt the studio light mixed with the trees & snow feel awkward, would much like it to be outdoors with natural light…
i felt the studio light mixed with the trees & snow feel awkward, would much like it to be outdoors with natural light…
The reason why this works is because it appeals exactly to the market it caters for. All the clothes look chic and wearable. A&F could learn a thing or two from AE.
The reason why this works is because it appeals exactly to the market it caters for. All the clothes look chic and wearable. A&F could learn a thing or two from AE.
The reason why this works is because it appeals exactly to the market it caters for. All the clothes look chic and wearable. A&F could learn a thing or two from AE.
The reason why this works is because it appeals exactly to the market it caters for. All the clothes look chic and wearable. A&F could learn a thing or two from AE.