Amber Valletta shines in the latest Karl Lagerfeld campaign, showcasing a groundbreaking line of eco-friendly accessories that the renowed 90s supermodel co-created. The collaboration, highlighted in a series of striking visuals by Claire Rothstein, introduces the Mirum bag collection.
Karl Lagerfeld x Amber Valletta Mirum Bag 2024 Ad
It’s an innovative array of handbags made from a novel, eco-conscious leather alternative. This material is notable for being both plastic-free and fossil-fuel-free, aligning with the fashion industry’s shift towards more sustainable practices.
The campaign, styled by Dena Giannini, juxtaposes Amber’s iconic allure with the urban chic of the handbags. Featuring designs from crossbody to tote styles, the collection is available in an earthy palette of black, brown, and khaki green. Each piece prominently features Karl Lagerfeld’s signature at the front for a unique accent.
The label’s sustainability ambassador is styled in an array of ensembles that highlight the versatility of the bags. In one image, she pairs a light, airy blouse with sleek white jeans, exuding a casual yet sophisticated vibe. Another shot captures her in a dynamic black outfit with a faux leather jacket and wide-leg pants.
