Amber Valletta & Karl Lagerfeld Just Dropped Eco-Friendly Bags

Joanna Elizabeth

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Published May 24, 2024

Karl Lagerfeld Amber Valletta 2024 Ad Campaign
Amber Valletta poses with the Mirum bag from KL x Amber Valletta 2024 ad. Photo: Claire Rothstein

Amber Valletta shines in the latest Karl Lagerfeld campaign, showcasing a groundbreaking line of eco-friendly accessories that the renowed 90s supermodel co-created. The collaboration, highlighted in a series of striking visuals by Claire Rothstein, introduces the Mirum bag collection.

Karl Lagerfeld x Amber Valletta Mirum Bag 2024 Ad

Dressed in all black, Amber Valletta poses with the Mirum bag collection from Karl Lagerfeld.
Dressed in all black, Amber Valletta poses with the Mirum bag collection from Karl Lagerfeld. Photo: Claire Rothstein

It’s an innovative array of handbags made from a novel, eco-conscious leather alternative. This material is notable for being both plastic-free and fossil-fuel-free, aligning with the fashion industry’s shift towards more sustainable practices.

Amber Valletta rocks a black bag from the Karl Lagerfeld Mirum bag collection, featuring plant-based leather.
Amber Valletta rocks a black bag from the Karl Lagerfeld Mirum bag collection featuring plant-based leather. Photo: Claire Rothstein

The campaign, styled by Dena Giannini, juxtaposes Amber’s iconic allure with the urban chic of the handbags. Featuring designs from crossbody to tote styles, the collection is available in an earthy palette of black, brown, and khaki green. Each piece prominently features Karl Lagerfeld’s signature at the front for a unique accent.

Sustainability ambassador Amber Valletta poses in the sand with the KL x Amber Valletta 2024 collaboration.
Sustainability ambassador Amber Valletta poses in the sand with the KL x Amber Valletta 2024 collaboration. Photo: Claire Rothstein

The label’s sustainability ambassador is styled in an array of ensembles that highlight the versatility of the bags. In one image, she pairs a light, airy blouse with sleek white jeans, exuding a casual yet sophisticated vibe. Another shot captures her in a dynamic black outfit with a faux leather jacket and wide-leg pants.


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