adidas Sportswear has officially entered its Lightblaze era, unveiling a new sneaker campaign starring Tate McRae. The images showcase her effortless movement and a streetwear aesthetic, making Lightblaze a must-have for everyday wear.
Designed with a monochromatic color-blocked aesthetic, the sneaker features bold three-stripe branding along the outer foot for a standout look. The upper combines suede, leather, and mesh overlays, adding texture and dimension to its sharp, minimalist design.
adidas Sportswear Lightblaze Campaign
The Lightstrike midsole, adapted from adidasâ high-performance running line, delivers lightweight comfort and responsive cushioning ideal for extended wear. A full-length rubber outsole ensures grip across varied surfaces, while the sculptural profile adds a bold edge.
Completing the look, the flat woven shoe laces mirror the sneakerâs mix of mesh and suede textures, reinforcing its structured form and contributing to both fit and visual balance.
In the campaign, Tate McRae showcases the energy of Lightblaze, pairing the sneaker with a cropped tank, oversized cargo pants, and a belly chain, proving its versatility in streetwear styling.
âFrom tour rehearsals to meeting friends for dinner, I need a shoe that can take me from day to night and promise me ultimate comfort, which is why I am a huge fan of adidas Sportswearâs new Lightblaze model,â Tate shares.
The first Lightblaze model is now available in stores, on the adidas website, and via the adidas app, with fresh colorways arriving later this year.
