adidas Sportswear has officially entered its Lightblaze era, unveiling a new sneaker campaign starring Tate McRae. The images showcase her effortless movement and a streetwear aesthetic, making Lightblaze a must-have for everyday wear.
Designed with a monochromatic color-blocked aesthetic, the sneaker features bold three-stripe branding along the outer foot for a standout look. The upper combines suede, leather, and mesh overlays, adding texture and dimension to its sharp, minimalist design.
adidas Sportswear Lightblaze Campaign
The Lightstrike midsole, borrowed from adidas’ high-performance running line, ensures lightweight comfort and responsive cushioning, making it perfect for all-day wear. A full-length rubber outsole provides traction and durability for movement in any setting.
In the campaign, Tate McRae showcases the energy of Lightblaze, pairing the sneaker with a cropped tank, oversized cargo pants, and a belly chain, proving its versatility in streetwear styling.
“From tour rehearsals to meeting friends for dinner, I need a shoe that can take me from day to night and promise me ultimate comfort, which is why I am a huge fan of adidas Sportswear’s new Lightblaze model,” Tate shares.
The first Lightblaze model is now available in stores, on the adidas website, and via the adidas app, with fresh colorways arriving later this year.
