Acne Studios has cast the Spanish singer Rosalía as the face of its fall-winter 2022 campaign. She is pictured by Paul Kooiker while wearing Jonny Johansson’s, the brand’s creative director, new season designs. Patchwork denim, over-the-knee boots, and leather pieces are highlighted in the advertisements that Haley Wollens styled.
Acne Studios Fall/Winter 2022 Campaign
In one shot, Rosalía strips down nearly naked, revealing only her wraparound sunglasses and long hair that has been cinched at the waist with a sparkling belt. The dark-haired star also strikes a pose while wearing a long tan-brown coat with quilted sleeves and frayed jeans.
When I pose for a photographer, I always try to be myself but also try to channel an energy. What appealed to me the most about working with Paul [Kooiker] was that he has an atemporal style, his pictures could have been taken when photography was invented. But, at the same time, he transmits a freshness of the moment. His pictures are badass.Rosalía
In another photo, the Motomami singer can be seen wearing an oversized black jacket with a pair of high boots and a bag with an asymmetrical shape. Anne Sophie Costa does her makeup, and Olivier Schawalder works their magic on Rosalía’s wavy brown hair.