H&M Ditches the Swimsuit for These Casual Beach Styles

AFFILIATE DISCLOSURE

Joanna Elizabeth

/

Published March 23, 2016

/

Updated October 23, 2017

H&M Jacquard Weave Jacket, Straight Regular Ankle Jeans and Top with Printed Text Design
H&M Jacquard Weave Jacket, Straight Regular Ankle Jeans and Top with Printed Text Design

With H&M’s latest trend update, the fashion retailer proves that you do not need a swimsuit to own the beach. Called ‘Modern Simplicity’, the fashion shoot focuses on lightweight styles perfect for a balmy day. Featuring everything from lace adorned tops to cotton shorts and pullover sweaters, these looks are perfect for layering or just wearing by themselves. Model Hana Jirickova appears in the images–wearing ensembles accessorized with gold jewelry and embellished sandals.

(Left) H&M Linen-Blend Top with Lace, Skinny Low Jeans and Sandals with Fringe (Right) H&M Cotton Shirt and Cotton Shorts
(Left) H&M Linen-Blend Top with Lace, Skinny Low Jeans and Sandals with Fringe (Right) H&M Cotton Shirt and Cotton Shorts

(Left) H&M Hole Patterned Sweater, Conscious Lyocell Joggers, Lace Trimmed Tank Top and Sandals with Tassels (Right) H&M Sleeveless Jumpsuit and Sandals with Fringe
(Left) H&M Hole Patterned Sweater, Conscious Lyocell Joggers, Lace Trimmed Tank Top and Sandals with Tassels (Right) H&M Sleeveless Jumpsuit and Sandals with Fringe
H&M Stocking-stitch Cardigan, Long-sleeved Jersey Top, Slim Regular Trashed Jeans and Sandals with Tassels
H&M Stocking-stitch Cardigan, Long-sleeved Jersey Top, Slim Regular Trashed Jeans and Sandals with Tassels

Recent Updates

Chloe Pre-Fall 2024 Featured

Chloé Pre-Fall 2024: A Love Letter to the 70s

Chloé’s pre-fall 2024 collection, aptly named "The Beginning," harks back to the iconic stylings of Karl Lagerfeld's 1970s work, bringing ...
Y2K Fashion Featured

Y2K Fashion Outfits: Nail the Aesthetic & Trends

Y2K fashion reflects a unique style that emerged in the late '90s and early 2000s. This aesthetic is characterized by ...
Jennie Gentle Monster 2024 Featured

Jennie & Gentle Monster’s New Eyewear Collab is Beyond Chic

Gentle Monster and Jennie from Blackpink join forces once again for their 'Jentle Salon' collaboration. The third collaboration between the ...
Alo Yoga Tennis Club 2024 Featured

Alo Yoga Aces the Style Game with Tennis Club Capsule

In the sun-drenched courts of chic and leisure, Alo Yoga unveils its Tennis Club collection, a tasteful nod to the ...
Kim Kardashian SKIMS Swim Featured

Kim Kardashian Sets Summer on Fire in SKIMS 2024 Swimwear

Kim Kardashian, the reality TV star turned business mogul, is once again commanding attention with her latest SKIMS Swim 2024 ...
Ferragamo Pre-Fall 2024 Featured

Ferragamo Pre-Fall 2024: Get Lost in the Fashion Fantasy

Ferragamo's pre-fall 2024 campaign fuses art, history, and fashion captured through the lens of Harley Weir. In a striking juxtaposition, ...

Leave a Comment