Ferragamo’s Fall 2025 Campaign is All About Glamour

Joanna Elizabeth

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Published August 29, 2025

Ferragamo fall-winter 2025 campaign.
Ferragamo debuts fall-winter 2025 campaign. Photo: Craig McDean / Ferragamo

Ferragamo is serving pure cinematic glamour with its fall-winter 2025 campaign, and it’s impossible to look away. Shot by Craig McDean and styled by Lotta Volkova, the campaign channels the Golden Age of Italian cinema with Mariacarla Boscono, Awar Odhiang, Apolline Rocco Fohrer, and Tim Schuhmacher stepping into the spotlight.

Ferragamo Fall/Winter 2025 Campaign

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Think stolen moments, lingering glances, and timeless allure. It’s just like a film you never want to end. The clothes and accessories? Absolute showstoppers. The iconic Vara heel gets a bold makeover, laminated and gleaming for a new era, while the Tramezza men’s shoe shows off Ferragamo’s legendary craftsmanship.

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Ferragamo bags take center stage too, with the Hug and Soft bags reimagined in palm prints and plush fur, balancing elegance with a dreamy twist. From silky scarf dresses to precision tailoring, every look oozes effortless Italian ease.

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A red fringe dress dances with every step, while oversized fur coats add serious drama. Details like hand-assembled flower pumps and trailing poppies bring emotion straight from the runway into real life.

Under Maximilian Davis’s creative direction, Ferragamo turns fashion into a love story for the modern day.

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