MAC Cosmetics delivers a bold collection for its latest Viva Glam collaboration with artist Keith Haring. The American artist is known for his use of color and graphics, and a line of three lipsticks pays homage to the aesthetic. A campaign starring models Isabella Emmack, Bria Bryant, and August Gonet features three lip shades.
The product names include Red Haring, Canal Blue, and St. Marks Yellow. Photographed by Bryce Anderson, images channel an early 90s vibe with color blocking and teased hairstyles. 100% of the sales go to the M·A·C VIVA GLAM Fund, which helps those in the LGBTQIA community and those affected by HIV/AIDS.
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“We are so honored that the Keith Haring Foundation agreed to join forces with us to carry forward Keith’s mission of using art to drive positive change for those most in need of support, and proud that his iconic art and philanthropy lives on through VIVA GLAM,” shares Drew Elliott, the global creative director of MAC Cosmetics.
MAC Cosmetics Viva Glam x Keith Haring Campaign
