Gaga for Versace, Take Two – This weekend, we featured the first initial picture of Versace’s spring 2014 campaign starring Lady Gaga. Now, the Italian fashion house has released another image from the advertising campaign shot by Mert & Marcus. In the photo, Gaga can be seen flaunting the new Palazzo bag all the while looking like Donatella Versace with long blonde hair and a tan. “I am honoured that my friend Lady Gaga is the face of our new Versace campaign. I wanted to capture her true beauty and spirit in images that are elegant and alluring. She is like family to me, the embodiment of the Versace DNA,” Donatella says about the move.
Lady Gaga poses in Versace spring-summer 2014 ad / Image courtesy of mertalas Instagram
Gaga as Donatella – Earlier this month, the news was released that Lady Gaga would star as the face of Versace’s spring 2014 campaign. Now, thanks to the Instagram of Mert Alas from Mert & Marcus who shot the advertisements, we have a first look at the pop star in action. Lady Gaga is no doubt channeling Donatella Versace, wearing a long blonde wig and a sexy cut-away gown from Versace’s spring-summer 2014 line. It’s definitely a change from some of her whackier looks she has become famous for. Gaga also wrote a song for the designer called “Donatella” on her new album ARTPOP.
Lady Gaga with Donatella Versace at Label Event
Gaga’s New Campaign – Pop star Lady Gaga is set to appear in the spring 2014 advertisements from Versace, WWD has reported. According to the news site, the “Artpop” star was photographed in London by Mert Alas and Marcus Piggott for the new campaign. This is not Versace’s first collaboration with a celebrity. Past appearances by celebrities in campaigns include January Jones, Halle Berry, Demi Moore and Madonna.
Throwback Versace – Kate Moss and Gisele Bundchen. A combination made in (supermodel) heaven. For Versace’s spring-summer 2009 campaign, the Italian fashion brand tapped the two leading models for a shoot captured waterside. Peruvian photographer Mario Testino shot Kate and Gisele for the super-glam advertisements. Both girls would go on to star in more campaigns for Versace, with Moss currently featured in the fall 2013 ads.
Versace Rebellion – Collaborating with Versace’s Verus line, musician M.I.A. created a 19-piece capsule collection set to hits stores on October 16th. Inspired by the bootleg Versace merchandise M.I.A. found on the streets of London as a teenager, the collection is meant to be seasonless for a youthful audience. “It’s always been part of the M.I.A. culture – to talk about bootlegs, and people that sell them or make them. When I was approached by Versace, it seemed like a good idea to take that and reverse the cycle. Versace designs have always been bootlegged, now it’s Versace bootlegging the bootleg for the bootleggers to bootleg the bootleg. This is to keep that cycle going.” says the musician.
Selena in Versace – Singer Selena Gomez attended the Versace spring 2014 runway show held on September 20th during Milan Fashion Week. The star has worn Versace quite and few times already, including the MTV Video Music Awards last month, and this time was no different. Selena wore a black dress with a harness top from the brand’s spring 2014 collection.
Versace’s Rocking Spring – Donatella Versace was in a rock ‘n’ roll mood for Versace’s spring 2014 show held during the third day of Milan Fashion Week. The catwalk opened with a selection of denim looks ranging from clingy skirts to sculpted jackets. Then the Versace woman embraced the sweet side of spring with pleated dresses in pastel hues of lavender, yellow and sky blue. The looks still had a rock edge though; paired with cropped moto jackets and zipper details. Sexy gowns featuring high slits and skin-baring cutouts closed the show in feminine sheer and lace.
Scarlett in Versace – Actress Scarlett Johansson made her return to the red carpet in a black gown from Versace at the 70th Annual Venice Film Festival. The blonde bombshell was there attending the premiere of her film, “Under the Skin”. Scarlett paired the look with Bulgari jewelry and Roger Vivier shoes.
Scarlett in Versace – Comic-Con is featuring some of the industry’s brightest stars, such as actress Scarlett Johansson, who was featured in the “Captain America: The Winter Soldier” panel held in San Diego on Saturday. The blonde chose to wear a floral print dress from Versace’s resort 2014 collection to the event.
Versace Does Rock – Last week we posted an initial preview of Versace’s fall 2013 campaign, and now here is a look at the complete series shot by Mert & Marcus. Models Kate Moss and Saskia de Brauw wear the brand’s punk-fueled plaids, leather and studs in studio snaps. Saskia evokes a more edgy side of the collection complete with a peroxide blonde pixie cut while Kate keeps it glam with a dark-haired style.