Jean Genie – Inspired by rocker Patti Smith, MiH Jeans’ pre-fall collection is a modern nod to Smith’s effortless 70s minimalism. Lensed by Oskar Gyllenswärd, Naomi Preizler models cool denim and comfy knits styled by Simone Konu. / Art Direction by Karl Appelfeldt, Hair by Mari Ohashi, Make-up by Jose Bass
Women in Red – Gucci’s pre-fall 2012 campaign is all about feminine and sleek glamour as shown by these images shot by Mert & Marcus. Starring Karmen Pedaru and Nadja Bender alongside male model Staffan Lindstrom, the new collection of tailored pants, jumpsuits and blouses standout against a dark and sophisticated setting.
Balade à Paris – The Elie Saab woman takes a tour of Paris from day to night in a new short film showcasing the label’s pre-fall 2012 collection. With an up-close look at the elegance and craftsmanship of the designs, the video offers a whole new view on Saab’s vision of femininity.
Two of a Kind – A first look at Gucci’s pre-fall 2012 campaign–the new advertisements star brunette beauties Karmen Pedaru and Nadja Bender in the label’s ultra-feminine, almost abstract prints. Photographed by Mert & Marcus, the duo showcases pure seduction with smokey eyes and lush waves.
Rebel Without a Cause – Barbara Palvin plays the role of beatnik for the pre-fall 2012 collection from DSqaured2. Photographed by Lorenzo Marcucci, Barbara wears a beehive paired with a cigarette in hand and oversize glasses. Jewel tones of sapphire, emerald and amethyst spruce up classic staples such as the cigarette pant, trench coat and mini skirt.
New Generation – For pre-fall 2012, Acne designer Jonny Johansson was inspired by the so-called “TV Generation”–those who grew up with MTV and emulated what they saw in videos. Making it contemporary, Johansson placed focus on androgynous elements–from metal chains to relaxed suits to techno silvers, pre-fall is all about capturing the allure of the past for a modern audience. Knee length coats are paired with mini skirts for a contrast of proportions.
The Sisterhood – Raf Simons draws inspiration from elite college life with Jil Sander’s pre-fall 2012 collection. Photographer Ben Weller captures models Katie Fogarty, Hanne Gaby Odiele, Karolina Mrozkova, Tilda Lindstam, Katya Konstantinova, Janice Seinen Alida and others in a common room setting where they study, play card games and chat. The collection has all the trappings of an ivy league wardrobe–cardigans, monogrammed sweaters, tweed skirts and lush coats all conjure up images of academic elegance for the new season.
Lam’s Sleek Pre-Fall – Derek Lam creates a relaxed yet elegant vision for the pre-fall season with tailored suits, fur embellished coats and bohemian patterned ladies dresses. Modeled by Caroline Brasch Nielsen, the new collection features streamlined silhouettes with a retro flair–making the Lam woman one with a modern take on classic staples.
Chloé’s Structured Pre-Fall – For pre-fall 2012, Chloé’s new creative director Clare Waight Keller is inspired by the images of 1960s and 1970s street style photographer Garry Winogrand. Playing with proportion, voluminous egg-shaped outerwear is paired with form-fitting trousers, pleated skirts and button-up shirts. Androgynous silhouettes are given a playful, feminine touch with soft ruffles, folds and pastel accents. / Models – Jacquelyn Jablonski, Kate King
Paris-Bombay – For Chanel’s pre-fall 2012 collection, designer Karl Lagerfeld fused Indian and European fashion with draping silhouettes and lush silk materials. Crystal embroidery and lustrous fabrics brought an elegant opulence to the new season with an understated color palette of metallic hues, ivory, black and spots of powdery pink. Accessories included sparkling jewelry used as hair ornaments, sandals and satchel bags.