Eau de Lacoste – Lacoste taps actress Amy Adams as the face of its new fragrance “Eau de Lacoste” with a new ad campaign. It is a floral scent which is described as fresh and clean with notes of white flowers, White Pineapple, Mandarin and Bergamot. The bottle evokes the idea of the scent being uncomplicated with a round flacon which transforms from white to nude with the iconic Lacoste crocodile making an appearance on the packaging.
Kristen for Balenciaga, Take Two – Following up the original ad for Balenciaga’s “Florabotanica” fragrance, actress Kristen Stewart shows off a more romantic side in this new image promoting the scent. The dark-haired beauty poses for Craig McDean in black and white, baring all save for a colorful floral accessory with a seductive gaze.
Cate’s Foray into Fragrance – With her impeccable style and classic features, it seems hard to believe that it took until now for actress Cate Blanchett to front a major fragrance campaign. Armani has tapped the Australian beauty as the face of its Sí fragrance advertisement. The blonde looks ethereal in the image where she wears a white button-up shirt and gives the camera an alluring gaze.
Intense Beauty – Dolce & Gabbana introduces a new scent named, “Intense”, the oriental floral fragrance yields hints of Neroli and Green Mandarin as well as Orange Blossom and Tuberose notes. Laetitia Casta was tapped for the campaign images which where photographed by Mario Testino and also star male model Noah Mills. The scent has a Pour Femme and Pour Homme version.
Autumn Glow – Actress Megan Fox is looking absolutely radiant in the new Avon “Instinct” fragrance campaign. The star is joined by Brazilian model Marlon Teixeira in the seductive image. Megan also appears in an image by herself, wearing a body-clinging animal print dress and rocking sexy waves and smokey eyes. This isn’t the sultry brunette’s first turn as a cosmetics girl; Megan has previously appeared in beauty campaigns for Armani.
Summer Scent – Italian jewelry brand Bulgari is releasing a updated version of its “Omni Crystalline” scent which was originally launched in 2005. Edita Vilkeviciute is the face of the new campaign which was shot by Liz Collins. The blonde, who also fronts a Calvin Klein fragrance advertisement, appears in precious gems and little else in the ethereal image. The scent is described as a light floral. (WWD)
Summer Love – Moschino Cheap and Chic launches a campaign for its new fragrance, “Chic Petals”, a bright floral scent with wood and fruity notes. Ginta Lapina fronts the print and tv advertisements which are photographed and directed by Giampaolo Sgura. The blonde is joined by a male model in the commercial that features the two frolicking through gardens and enjoying an outdoor picnic.
The Smell of Summer – With many of us experiencing the hot weather, now seems as good of a time as ever to try some new scents that keep you refreshed during the summer months. From Jimmy Choo to Yves Saint Laurent, brands have a variety of fashionable scents to choose from. Check out our list of five must have summer fragrances below.
New York Flavor – Dutch model Marloes Horst is the new face of DKNY’s Be Delicious fragrance campaign. The blonde beauty poses in three print advertisements as well as a new commercial spot for the scent which features a blend of apples, exotic flowers and woods. In the television clip, Marloes sees her hunky neighbor across the street while posing alongside the iconic “Be Delicious” apples.
New Fragrance – Vera Wang’s Be Jeweled fragrance is introduced in a new film starring model, former ballet dancer and face of the scent, Laura Love. The video captures Laura in New York City catching a cab, window shopping and dancing. The feminine and independent spirit of the Be Jeweled woman can be seen in Laura. Watch the video for yourself to see more! The Vera Wang Be Jeweled fragrance is available now at Kohl’s.
Sponsored by Vera Wang