Summer Love – Moschino Cheap and Chic launches a campaign for its new fragrance, “Chic Petals”, a bright floral scent with wood and fruity notes. Ginta Lapina fronts the print and tv advertisements which are photographed and directed by Giampaolo Sgura. The blonde is joined by a male model in the commercial that features the two frolicking through gardens and enjoying an outdoor picnic.
The Smell of Summer – With many of us experiencing the hot weather, now seems as good of a time as ever to try some new scents that keep you refreshed during the summer months. From Jimmy Choo to Yves Saint Laurent, brands have a variety of fashionable scents to choose from. Check out our list of five must have summer fragrances below.
New York Flavor – Dutch model Marloes Horst is the new face of DKNY’s Be Delicious fragrance campaign. The blonde beauty poses in three print advertisements as well as a new commercial spot for the scent which features a blend of apples, exotic flowers and woods. In the television clip, Marloes sees her hunky neighbor across the street while posing alongside the iconic “Be Delicious” apples.
New Fragrance – Vera Wang’s Be Jeweled fragrance is introduced in a new film starring model, former ballet dancer and face of the scent, Laura Love. The video captures Laura in New York City catching a cab, window shopping and dancing. The feminine and independent spirit of the Be Jeweled woman can be seen in Laura. Watch the video for yourself to see more! The Vera Wang Be Jeweled fragrance is available now at Kohl’s.
Sponsored by Vera Wang
Image: Raquel Zimmermann in Alexander McQueen’s spring 2013 campaign
Smell Like McQueen – Looking to produce its first fragrance in ten years, Alexander McQueen has signed a licensing deal with P&G Prestige to start working on new scents immediately. “Alexander McQueen has captured the imagination of the world in a unique and indelible way. The brand has become synonymous with modern British couture and will bring their incredibly passionate and emotional point of view to fragrance,” says Joanne Crewes, President of P&G Prestige about the deal.
Anja’s Paris Affair – Anja Rubik lands two new fragrance campaigns for Yves Saint Laurent’s “Paris je t’aime” and “Parisienne” scents. The Polish beauty replaces former face Kate Moss for the latter fragrance. In one image, Anja is seen kissing the perfume bottle against a Paris backdrop featuring the Eiffel Tower while the other ad shows off her sultry side with a black, skin-baring ensemble.
The Secret – Russian model Natasha Poly nabs another Givenchy campaign for the French house’s “Ange ou Démon Le Secret” fragrance (see Natasha’s previous 2012 campaign for the scent here). Photographed by Inez van Lamsweerde and Vinoodh Matadin, the blonde beauty mystifies in a pastel cape and matching dress.
Every Day Is A Scent – Swedish department store NK enlists photographer Jesse Laitinen (Mink MGMT.) for a new campaign promoting designer scents. The beauty shots, which star Johanna Jonsson, feature fragrances from Yves Saint Laurent, Jimmy Choo, Profumum and more. With art direction by Garbergs, Johanna transforms into different women with impressive hair and makeup courtesy of Linda Shalabi and Ignacio Alonso.
Modern Muse – After being announced as a face of Estee Lauder last spring, we finally get to see Arizona Muse’s work for the beauty giant in the “Modern Muse” fragrance campaign. It’s been ten years since the launch of a new scent from Lauder, and now, the company taps the American model for a dreamy advertisement lensed by Craig McDean. “Modern Muse” officially launches this September. (WWD)
Very Irresistible – Following up the announcement yesterday, Givenchy has released a preview of its new Very Irresistible campaign starring Amanda Seyfried. The American actress poses for Glen Luchford in a white shirt and gentleman’s hat at a cafe setting. The television ads directed by Cédric Klapisch are set to be revealed later this year.