Chloe’s New Store – Parisian label Chloé selected architect Joseph Dirand to design the new flagship store located at 253 Rue Saint-Honoré, opening on December 20th. Together with the brand’s creative director, Clare Waight Keller, Dirand created a design inspired by the Chloé woman with a seventies-inspired cool sensibility. The two-level 475 square meter store will house accessories and the ready-to-wear collections. To celebrate its opening, a limited edition “Alice” handbag (pictured above) has been produced in thirty numbered and engraved pieces.
Fresh Scent – After starring as the face of See by Chloé ‘s fall-winter advertisements, Dutch model Bette Franke fronts the new eponymous fragrance from the brand. Inspired by the youthful vibe of Chloé ‘s diffusion line, the new scent is set to debut in stores February 2013.
Suvi for Chloe – After appearing in Chloe’s autumn advertisements, Finnish beauty Suvi Kopoenen stars as the face of the brand’s eponymous fragrance campaign in a black and white portrait.
For Christmas 2012, Chloe offers mini versions of the Elsie, the Louise, the Ethel and the Paraty bags along with other accessories. Produced in bronze metallic python or waterlily, the limited edition accessories will be available in stores from November 5th to December 31st.
To the Skies – A first look at Chloe’s fall 2012 campaign shows Anja Rubik and Suvi Kopenen posing outdoors. The duo wears ivory sweaters and scarlet trousers from the label’s autumn collection designed by creative director Clare Waight Keller.
Sandra Suy, Clare Waight Keller’s first Chloé collection, Spring–Summer 2012
A Look Back at Chloé – Coming this September, Parisian fashion house Chloé will celebrate sixty years of trend-setting fashion with its very first exhibition staged at Le Palais de Tokyo. The exhibition features pieces and archived photos from nine key Chloé designers including Karl Lagerfeld, Clare Waight Keller and Gaby Aghion, the label’s progressive founder. The presentation also includes never-before-published drawings and fashion photography dating back to the 50s. “Though Chloé. Attitudes coincides with the 60th anniversary of Chloé, this is a forward-looking show that maps the continuities running through the entire history of the Maison,” says Judith Clark, the exhibit’s curator.
Chloé. Attitudes will also have an online version launching in October 2012, but for now see a few previews of the exhibit under the cut.
Chloe’s Sumptuous Layers – Marking her sophomore season at Chloe, designer Clare Waight Keller presented a fall 2012 collection of autumn layers and lax silhouettes during Paris Fashion Week. A traditional Chloe color palette of soft pastels grounded by neutral tans and tawny browns dominated the runway as models sported tousled locks for autumn. Comfy knits, wool and lace sweaters brought a feminine ease to pant and shirt combinations. If Keller’s goal was to create a wardrobe of minimally luxe separates, she certainly succeeded for the upcoming season.
Two of a Kind – Karmen Pedaru and Kate King get tapped as the faces of Chloe’s spring 2012 campaign, shot by Glen Luchford. Chloe showcases minimalism at its best this season by placing focus on the clothes and accessories rather than setting. This is the first campaign under newly appointed creative director Clare Waight Keller.
Chloe Beauties – For the spring 2012 season, Chloe enlists photographer Glen Luchford for its latest campaign which stars Karmen Pedaru and Kate King. The brunette beauties sport voluminous dresses in teal and nude in the minimal studio setting. (Vogue France)
Chloé’s Structured Pre-Fall – For pre-fall 2012, Chloé’s new creative director Clare Waight Keller is inspired by the images of 1960s and 1970s street style photographer Garry Winogrand. Playing with proportion, voluminous egg-shaped outerwear is paired with form-fitting trousers, pleated skirts and button-up shirts. Androgynous silhouettes are given a playful, feminine touch with soft ruffles, folds and pastel accents. / Models – Jacquelyn Jablonski, Kate King