Chloe’s New Store – Parisian label Chloé selected architect Joseph Dirand to design the new flagship store located at 253 Rue Saint-Honoré, opening on December 20th. Together with the brand’s creative director, Clare Waight Keller, Dirand created a design inspired by the Chloé woman with a seventies-inspired cool sensibility. The two-level 475 square meter store… [Read More]
Fresh Scent – After starring as the face of See by Chloé ‘s fall-winter advertisements, Dutch model Bette Franke fronts the new eponymous fragrance from the brand. Inspired by the youthful vibe of Chloé ‘s diffusion line, the new scent is set to debut in stores February 2013.
Suvi for Chloe – After appearing in Chloe’s autumn advertisements, Finnish beauty Suvi Kopoenen stars as the face of the brand’s eponymous fragrance campaign in a black and white portrait.
For Christmas 2012, Chloe offers mini versions of the Elsie, the Louise, the Ethel and the Paraty bags along with other accessories. Produced in bronze metallic python or waterlily, the limited edition accessories will be available in stores from November 5th to December 31st.
To the Skies – A first look at Chloe’s fall 2012 campaign shows Anja Rubik and Suvi Kopenen posing outdoors. The duo wears ivory sweaters and scarlet trousers from the label’s autumn collection designed by creative director Clare Waight Keller.