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Sally Jonsson by Tobias Lundkvist for Rodeo Magazine

Never Look BackTobias Lundkvist captures a story featuring Never Denim for the latest issue of Rodeo Magazine. Starring Sally Jonsson with styling by Elin Edlund, the studio images showcase the jeans label’s unique pieces with paint-splatter patterns. Ombre hair by Dejan Cekanovic and understated makeup by Sara Denman have Sally looking as cool as ever for spring.


  1. Insuline

    February 22, 2012 at 5:14 pm


  2. Gingerandlace

    February 22, 2012 at 10:00 pm

    Gorgeous hair against the denim

  3. B'sDiary

    February 25, 2012 at 11:56 pm

    can I wear everything in this editorial? :) I love it!

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