Sally Jonsson by Tobias Lundkvist for Rodeo Magazine

never3 Sally Jonsson by Tobias Lundkvist for Rodeo Magazine

Never Look BackTobias Lundkvist captures a story featuring Never Denim for the latest issue of Rodeo Magazine. Starring Sally Jonsson with styling by Elin Edlund, the studio images showcase the jeans label’s unique pieces with paint-splatter patterns. Ombre hair by Dejan Cekanovic and understated makeup by Sara Denman have Sally looking as cool as ever for spring.

never1 Sally Jonsson by Tobias Lundkvist for Rodeo Magazine
never2 Sally Jonsson by Tobias Lundkvist for Rodeo Magazine
never4 Sally Jonsson by Tobias Lundkvist for Rodeo Magazine
never5 Sally Jonsson by Tobias Lundkvist for Rodeo Magazine
never6 Sally Jonsson by Tobias Lundkvist for Rodeo Magazine
never7 Sally Jonsson by Tobias Lundkvist for Rodeo Magazine