To Top

Sally Jonsson by Tobias Lundkvist for Rodeo Magazine

Never Look BackTobias Lundkvist captures a story featuring Never Denim for the latest issue of Rodeo Magazine. Starring Sally Jonsson with styling by Elin Edlund, the studio images showcase the jeans label’s unique pieces with paint-splatter patterns. Ombre hair by Dejan Cekanovic and understated makeup by Sara Denman have Sally looking as cool as ever for spring.

Shop New Styles


  1. Insuline

    February 22, 2012 at 5:14 pm


  2. Gingerandlace

    February 22, 2012 at 10:00 pm

    Gorgeous hair against the denim

  3. B'sDiary

    February 25, 2012 at 11:56 pm

    can I wear everything in this editorial? :) I love it!

Leave a Reply

Your email address will not be published. Required fields are marked *

More in 2012