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Karmen Pedaru Fronts Massimo Dutti's NYC Campaign by Hunter & Gatti

New York Moment – Spanish label Massimo Dutti is releasing a new limited edition capsule collection titled, “689 5th Avenue”. The accompanying campaign stars leading model Karmen Pedaru photographed by Hunter & Gatti. The Estonian beauty wears wardrobe essentials inspired by the Big Apple in a mix of studio portraits and on-location shots. Massimo Dutti’s New York City Collection hits stores on March 20th. / Hair by Paco Garrigues, Makeup by Frank Garret


  1. Adrienne Andersen

    March 19, 2013 at 2:04 pm


  2. Anna90

    March 19, 2013 at 2:25 pm

    Why do they keep using Poppy Delevingne? I get that she’s a name now, but she is really not a model. Not from a modeling perspective, and not from a basic ‘pretty’ perspective either.

    • Halsman

      March 19, 2013 at 7:57 pm

      In what sense is Poppy not a “model though”?….only because you’ve been told
      she’s not! She’s as much a model as anyone who’s put in front of the
      camera.Tell me why those pictures of Karmen are so different…

      • Anna90

        March 25, 2013 at 5:29 pm

        She is used for her advertising value, because she is a socialite. There is no way she would be signed with an agency if she wasn’t a Delevingne. The pictures of Karmen are way better.
        Being photographed doesn’t make you a model. She is not photogenic nor versatile.

        • Halsman

          March 26, 2013 at 6:23 pm

          I’m sorry but being a model has nothing to do with looking like Karmen.
          Give it a year and she’s gone. There are a few (very few) models who last the course, but only due to to the interest of the press and the public eg
          Kate Moss. Poppy will way outlast Karmen Pedaru in the public eye. I’m afraid that’s just the way it is, and why fashion designers will often choose “celebrities” (even B list) to sell clothes. It’s not about the model in that sens, and even the models know that. They don’t go into this business expecting to become famous. It’s about the aspiration of the potential buyers. Poppy has that, Karmen, much as I love her look, is just yesterday’s mannequin, and very few people expect to buy these clothes and look like her. At least Poppy (who I think is attractive by the way) has her sister and, let’s face it, a lot of connections. Hmm Jerry Hall anyone?

        • Karol Nidecki

          April 9, 2013 at 4:55 am

          Being photographed make you a model.

  3. thepersonalshopperexperience

    March 19, 2013 at 4:28 pm

    Very urban shots, although I feel that couple of pictures like the jeans shot, are too basic and cliche……

  4. Stacey Kelly

    March 19, 2013 at 4:41 pm

    karmen has such a pretty face, those first two pictures are gorgeous.


  5. michael

    December 31, 2014 at 4:11 pm

    karmen is truly beautiful with facialexpressions a pure heart can read . I believe in GOD and when I asked him for a picture of my true love. he gave me this pic of karmen..So baby if you believe …and I know you do…its me booboo

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