Launching its new “Lived In” campaign, the spring advertisements from Gap enlists up and coming talent for a series of studio portraits taken by David Sims. This marks creative director Rebekka Bay’s first full collection, a modern and youthful interpretation of classic, casual Gap styles. Among the cast includes singer-songwriters Birdy and Anna Calvi, actress Julia Garner and photographer Lina Scheynius.
Additionally, a concept store with the “Lived In” theme is open now in London’s Boxpark. Each month, a new theme featuring the best of Gap’s key items will be revealed from the spring collection. The images reflect the wearer’s personal style with a wardrobe including essential basics such as jeans, t-shirts and jackets. Discover more from the new Gap campaign below as well as some behind the scenes images.