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Frida Gustavsson for H&M Summer 2012 Collection

Sporty SummerFrida Gustavsson models the summer 2012 collection from fast fashion retailer, H&M. Photographed by Andreas Sjodin, Frida wears a mix of sportswear and elegant silhouettes for the new season. Color blocking and stripes bring a modern touch to the classic influences.

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  1. chu eva

    January 19, 2012 at 5:08 pm


  2. Christina Chan

    January 19, 2012 at 6:15 pm

    LOVE the 2nd to last photo. Chic cheerleader x


    January 19, 2012 at 7:02 pm

    Your blog is my must-have for daily inspiration! Keep up good work!

    Viktorija Gudino Blog:       Twitter:                                                      Email:       [email protected]  

  4. Milena

    January 19, 2012 at 7:38 pm

    She is so beautiful. 


  5. Kim

    January 19, 2012 at 8:55 pm

    Completely obsessed with the hair here.

  6. jay

    January 19, 2012 at 9:17 pm

    Frida’s face distracts me from the clothes. Ha, she’s just too cute. 

  7. Trista Emlet

    January 19, 2012 at 10:26 pm


  8. Vanessa

    January 20, 2012 at 4:21 am

    love all of it!

  9. Feeniixnova

    January 20, 2012 at 6:41 am

    not feeling it!

  10. Adrian Millares

    January 20, 2012 at 2:16 pm


    Adrian Millares, SpainTwitter

  11. Zuzanna

    January 21, 2012 at 1:35 pm

    lovely! I want this silver jacket NOW

  12. Anonymous

    January 22, 2012 at 6:28 pm

    Really love the clothing.  Did they get ‘inspired’ by a designer or is this all H&M?

  13. IconicLook

    January 27, 2012 at 5:39 am

    Frida is the perfect image for H&M. She has a soft femininity and Swedish allure. 

  14. Pinup Girl

    February 28, 2012 at 10:31 pm

    YES! Just what us Pinup Girls need!

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