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Sasha Pivovarova, Abbey Lee Kershaw, Daphne Groeneveld & Lindsey Wixson for Versace for H&M Campaign by Mert & Marcus

Versace Boom – The fashion gods look down upon us as we get a glimpse the full campaign for the Versace and H&M collaboration. The line spares no expense when it comes to talent featuring top models Abbey Lee Kershaw, Sasha Pivovarova, Daphne Groeneveld and Lindsey Wixson lensed by Mert & Marcus. With styling by Joe McKenna, the colorful and pattern-filled looks pay homage to iconic Versace pieces and campaigns.


  1. Tayma-Zipporah

    October 20, 2011 at 3:27 pm

    Versace for H&M….if Gianni was still alive, this collaboration would NEVER had occured.

    • No

      October 20, 2011 at 5:45 pm

      Love how someone agrees. I hate how the clothes are being mass produced with cheap materials, it feels so wrong for Versace.

      • Javierscalley

        October 22, 2011 at 12:53 pm

         Can you people even afford real Versace? probably not… i think it’s a wonderful idea for big brands to collaborate with H&M not only will middle class can afford these, but even the people who can own Versace full price… i think this collection is very true to what Gianni left and what Donatella keeps doing and i have to disagree with Tayma I think Gianni would probably do this even if he was alive (fisically) and why not? other big brand are doing it as well you people are just HATE’Rz!!

        • No

          October 23, 2011 at 12:44 am

          First of all, this collection is inspired by VINTAGE Versace. Whether the people who are against the collaboration can afford authentic, mainline, MODERN Versace is totally irrelevant. VINTAGE Versace is not very difficult to find, if you know where to look (yes, I do own some). Thank you for pointing out that Versace for H&M is not real Versace. The collection is true to what Gianni left because he was the founder of Versace, and this collection is inspired by the age when he would bethe one designing it. If you had read my below comments you would know I think it’s good for those who cannot afford mainline Versace. Hope this helps.

          P.S. Sorry for my capitalisation, I’m just using it instead of italics.

          • No

            October 23, 2011 at 12:47 am

            By the way, I meant that vintage Versace is not difficult to find at an affordable/reasonable price if you know where to look.

        • No

          October 23, 2011 at 12:54 am

          How can someone be fiscally alive?

  2. Gerardo Arenas

    October 20, 2011 at 6:03 pm

    I hate when everyone says that current Versace isn’t Versace
    Donatella’s Versace is what i think Gianni would go with his brand
    even when you say that if he still alive this collab would nevere occured i think the other way
    in a globalized world even Gianni would have to do this to keep himself update and trendy
    Lanvin did it, Karl Lagerfeld did it and other exclusive brand did it !

    • No

      October 20, 2011 at 6:26 pm

      I just don’t see why Versace for H&M needed to happen. I mean, sure, it’s great for those who already shop at H&M and would like to have one of their articles of H&M clothing designed by Donatella and branded with Versace, but the clothes are of the same quality craftsmanship and fabrications as H&M, not Versace. The DESIGNS of the clothes are fantastic, but the mass production will lead to many, many people wearing them. Why must every high-end label hop on the bandwagon and design clothing for low-mid range companies? The collection is ‘inspired’ by the exuberance and exclusivity of original vintage Versace pieces, but once you examine the clothing and compare it to something basic from H&M you will see ‘inspired’ is the best word to use.

      • No

        October 20, 2011 at 6:28 pm

        Adding to this, I don’t see it as a high-end collection and dislike how it is being advertised that way. For me, the $200 dresses give it away instantly.

      • CC

        October 22, 2011 at 10:44 am

        Has it ever occured to you that not everyone can afford to spend $5000 on a branded dress and having a Versace x H&M is the closest thing they can have to something Versace? You guys aren’t Donatella or members of the Versace team, i’m sure they know what they’re doing.

        • No

          October 23, 2011 at 12:52 am

          Of course it has occurred to me. Read my comment below. I’m just trying to highlight the fact that the pieces are only designed by Versace, and the manufacture is done by H&M – this is obvious without being Donatella or members of the Versace team. I am well aware of the comments you are making and I agree with them, and if you had read all of my comments you would understand this.

  3. No

    October 20, 2011 at 6:40 pm

    Sorry if I’ve been sounding like a snob with my comments. I admire Donatella for making Versace appeal to a less affluent group of people, and giving them access to Versace designs at a lower cost. But personally I like my clothing well made and the clothes on offer from this collection are manufactured the same way as non-collab pieces from the main H&M line, and I will not be buying them, as I would not buy clothing from H&M.

    • yes

      October 20, 2011 at 10:51 pm

      yeah, you should be sorry for acting like a rich jerrrk

      • No

        October 20, 2011 at 11:01 pm

        I’m happy to debate and discuss but I don’t think insults are necessary.

      • hivenn

        October 21, 2011 at 12:38 pm

        That was a bit below the belt, grow up

      • Fashion Gone Rogue

        October 21, 2011 at 1:51 pm

        Mod note: Please, no insults. Let’s keep this a discussion of the work featured. Any future comments like this will be deleted.

  4. Fr

    October 20, 2011 at 9:17 pm

    oh! shut up y’all

  5. milena popovski

    October 20, 2011 at 10:50 pm

    LOVE the glo mesh dress…

  6. Isabelle

    October 20, 2011 at 11:39 pm

    it very versace but i bet when you were it once it will be in trash….waist of your money…

  7. Alice Falson

    October 21, 2011 at 10:54 am

    loved it! the oicture with the panther is my favourite

  8. Jim

    October 21, 2011 at 2:46 pm

    Garren’s hair is GENIUS!!

  9. Anonymous

    October 23, 2011 at 1:35 pm

    I adore this! My favorite models shut by my favorite photographers! :)

  10. No

    October 25, 2011 at 1:23 am

    My final comment is: Money can’t buy style, but it can buy quality.

  11. Yes

    October 26, 2011 at 3:25 am

    Reality is, it is an affordable opportunity to get Gianni Versace style prints. This is for the lowerclass fashionistas of the world, and Gianni may have not let it happen, however Donatella runs it now and i will never question her. Its the ‘VERY BEST OF VERSACE for h&m” not “VERSACE FOR H&M WITH THE LUXURIOUS SILKS THAT THE USUAL VERSACE WOULD INCORPORATE IN THEIR PRODUCTS”.
    Just saying,
    I may not have anything new to share, but i still want to let people know what i think.

  12. LT

    January 20, 2012 at 8:38 pm

    I loooove Versace and I also love H&M but I don’t think that H&M and Versace are a good match. I can’t afford Versace and it was like ‘a dream dress’ for me but if everybody can buy it from H&M it ruins my dream…I hate when everybody has the same clothes. It’s not special anymore,at least the H&M collection. I’d rather not have it because I can’t afford it than seeing everybody wearing Versace.

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