MAC Cosmetics‘ Viva Glam lipstick celebrates its 25th anniversary this year. Making reference to the original campaign starring drag queen RuPaul in 1994, Winnie Harlow takes over for 2019. The Canadian model recreates Ru’s iconic red look complete with a red corset and thigh-high boots. Through the years, MAC has donated $500 million to organizations that help people living with HIV and AIDS. Gabriel Perez Silva shot the campaign with hair by Jordan Jay Brumant and Adam Burrell on makeup.
MAC Cosmetics ‘Viva Glam’ 25th Anniversary Campaign
FLASHBACK: RuPaul for MAC Viva Glam advertisement in 1994.