FKA Twigs Enchants for Viktor & Rolf ‘Good Fortune’ Fragrance

Joanna Elizabeth

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Published July 7, 2022

FKA Twigs Viktor Rolf Good Fortune Fragrance Campaign
FKA Twigs stars in Viktor & Rolf Good Fortune fragrance campaign. Photo: Inez & Vinoodh

FKA Twigs has been chosen to face the Good Fortune fragrance campaign by Viktor & Rolf. Photography duo Inez & Vinoodh captured images of the musician, dancer, and visual artist known for her work in various artistic mediums. Andrew Thomas Huang also directed the film, which includes a song performed by the artist.

Viktor & Rolf Good Fortune Fragrance Campaign

In one of the images, FKA Twigs is shown posing with a perfume bottle designed to look like a crystal ball while cloaked in purple and wearing layered purple crystals. In another photograph, FKA Twigs is seen posing with the perfume bottle while also displaying her golden locks. The new fragrance joins Flowerbomb as scent for the brand.

Related: FKA Twigs Poses for Burberry ‘Olympia’ Bag Campaign

FKA Twigs Viktor Rolf
Viktor & Rolf announces FKA Twigs as the face of its new perfume. Photo: Inez & Vinoodh

“I’ve always loved perfume,” states FKA twigs. “Scent has always been an integral part of my sensory world and being able to creatively collaborate with Viktor&Rolf on this project has been very fulfilling. I feel there’s this bond that unites us. Becoming part of their universe feels like magic, a dream come true.”

FKA Twigs

Matthew Josephs styled the shoot, and makeup artist Daniel Sallstrom worked on her dewy skin with hair by Rio Sreedharan. The Good Fortune scent is said to have notes of jasmine, vanilla from Madagascar, and gentian-fennel.

Viktor Rolf Good Fortune Fragrance Bottle
The Viktor & Rolf Good Fortune fragrance bottle. Photo: Viktor & Rolf

“We’ve been fans of twigs for years,” share Viktor&Rolf designers Viktor Horsting and Rolf Snoeren, “and we’re happy to welcome her to the Viktor&Rolf family. Not only is she one of today’s biggest pop stars, she’s also hugely creative. She’s an icon and absolutely the right personality for GOOD FORTUNE.”


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