The Versace fall-winter 2022 campaign stars actress Lily James as the face of the brand. While on location in Rome, Italy, the star of “Pam & Tommy” is given a dramatic makeover with black hair for photographs taken by Mert & Marcus. Models, including Mila van Eeten, Smilla Oswald, and Yilan Hua, are also featured in the advertisements.
Versace Fall/Winter 2022 Campaign
In one image, Lily James can be seen donning an all-black outfit, complete with latex gloves and a top that is reminiscent of a corset. In another photograph, the British beauty can be seen modeling a crimson dress that hugs her figure and a choker necklace. She strikes a pose while carrying the Greca Goddess bag in red.
Chief Creative Officer Donatella Versace shared on Instagram about the campaign: “When @lilyjamesofficial got in front of the camera she transformed! Wearing the collection unlocked her own personal attitude and she took on a new energy and power. That’s exactly how you should feel when wearing Versace!”
A feeling of raw female force in the Women’s collection is seemingly caught and enhanced through tightly cinched waists and a modernized Atelier Versace bustier.Versace
An image of Versace’s sky-high platform shoes in black also makes an appearance in the series. Ferdinando Verderi works on the creative direction for the advertisements, while Duffy and Lucia Pieroni do the cast’s sleek hair and makeup, respectively.