Kristen, Sora, Alaato Model Valentino’s New Logo Print

Joanna Elizabeth


Published October 26, 2022

Valentino Toile Iconographe 2022 Campaign
Kristen McMenamy stars in Valentino Toile Icongraphe collection campaign. Photo: Steven Meisel

With the new Valentino Toile Iconographe collection, the fashion house Valentino highlights its new logo motif. The campaign features studio portraits of models Kristen McMenamy, Sora Choi, Alaato Jazyper, and Cas Van Uytvanck, lensed by Steven Meisel.

Valentino Toile Iconographe Collection 2022 Campaign

The graphic print is reminiscent of the 1970s and can be found adorning items such as shirts, boots, bags, scarves, bucket hats, shorts, and dresses. In addition to black and beige, the patterns are available in the colors red and fondant.

Valentino Toile Icongraphe Scarf
Sora Choi fronts Valentino Toile Icongraphe collection campaign. Photo: Steven Meisel

The logo becomes everything. Obsessive and exaggerated, both liberating and unique. Original and elegant indelible sign of our times and of our contradictions – actions.

Valentino Toile Iconographe Bucket Hat Campaign
Alaato Jazyper strikes a pose in Valentino Toile Icongraphe collection campaign. Photo: Steven Meisel

Joe McKenna styled the advertisements, and Pat McGrath and Guido Palau were responsible for the vibrant makeup and hair, respectively. In other news, actress Zendaya was featured in an all-pink ad campaign for Valentino’s fall 2022 collection.

Valentino Toile Iconographe Shopping Bag
Cas Van Uytvanck poses with Valentino La Troisième Toile Iconographe shopping bag. Photo: Steven Meisel

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