Tory Burch’s Summer 2025 Campaign is California Cool

Joanna Elizabeth

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Published June 2, 2025

Devon Lee Carlson poses in Tory Burch's summer 2025 collection.
Devon Lee Carlson poses in Tory Burch’s summer 2025 collection. Photo: Oliver Hadlee Pearch / Tory Burch

Tory Burch brings bold energy and easy elegance to Los Angeles for its summer 2025 campaign. The star? Devon Lee Carlson, glowing in every shot. Captured by photographer Oliver Hadlee Pearch, the images are a sunny mix of vintage charm and modern fashion.

Tory Burch Summer 2025 Campaign

The Tory Burch campaign takes place at the iconic Hearst House, where the backdrop moves from vibrant lawns to patterned interiors. Carlson wears breezy silk dresses, bright retro stripes, and bold textures that pop against the lush surroundings.

A fitted yellow striped top and skirt, a fun mirror-dot mini, and laid-back separates showcase the brand’s playful yet polished spirit. Accessories shine too. The slouchy Romy Hobo bag and quilted Kira Turnlock bag add everyday luxury to the scene.

Stylist Brian Molloy brings it all together, blending California cool with timeless style. With a joyful pose on the lawn or a quiet moment indoors, every look feels effortless. From oversized sunglasses to vivid sandals, Tory Burch’s summer collection is made for long, golden days.

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