After landing a modeling contract earlier this year and appearing on the cover of People Magazine, plus size model Tess Holliday has landed a new campaign for Simply Be—an apparel line for curvier girls. The advertisements feature the tagline #SimplyBekini and even includes a short video showing how to get a bikini body (spoiler alert: just put on your swimsuit and you’re ready!).
Tess said about her involvement in the campaign, “I hope #SimplyBekini inspires women to love themselves and their wobbly bits. All women need to do to get a bikini body is to put a bikini on, then they’re ready to hit the beach!”