Zendaya is back in the spotlight. She fronts the “Be Every You” campaign, her latest with On, which is a power move in motion. And a statement on owning every side of yourself without apology. She’s the vision, shaping the vibe with longtime stylist Law Roach. The result? A high-gloss, high-energy mix of sport, street, and pure star power.
On Be Every You 2025 Campaign
Front and center is the Cloudzone Moon. It’s Zendaya’s first co-created shoe with On. It’s a sleek, sculpted silhouette that’s as ready for all-day wear as it is for the camera flash. Breathable mesh, supportive heel, and next-gen CloudTec® cushioning make a bold flex in sneaker form.
The apparel lineup is just as sharp: a structured bomber, a second-skin studio bodysuit, and a track set made to be lived in, all in breathable, move-with-you fabrics. Directed by Bardia Zeinali, the film is a moody, moonlit fever dream split into chapters.
There’s the rebel, the romantic, the chaos, and the calm; all narrated by Zendaya herself. Every frame hits like an editorial spread in motion. Be Every You is now available, with the softer, recovery-ready Cloudtilt Moon following on October 2. Find it worldwide at on.com and On stores.
