Victoria’s Secret is raising the bar in activewear with the new VSX Sports Bras lineup. The 2025 campaign is fronted by Abby Champion, Imaan Hammam, Jill Kortleve, Nneoma Anosike, and Paloma Elsesser. Shot by Amy Troost and styled by Jorden Bickham, the images deliver a mix of strength and style.
It’s set against both outdoor landscapes and sleek studio backdrops. The collection highlights a spectrum of support, from high-impact heroes like the Featherweight Max™, Knockout Front-Close, and Incredible Max™. They are built for running, cardio, and boxing.
Victoria’s Secret VSX 2025 Sports Bra Campaign
There is also the medium-support Featherweight™ V-Neck for cycling or hiking, and the light-support Elevate™ Strappy-Comfort designed for yoga or stretching. With sizes spanning 32B–44DDD and XS–XXL, the lineup is crafted to move with every body.
The VS designs are offering the kind of performance and fit that empowers women to train harder while feeling confident. Price points range from $39.95 to $119.95, making premium function accessible.
The visuals balance power and femininity, with each model embodying strength in motion. Whether styled with color pops or streamlined neutrals, the collection cements VSX as performance fashion designed to win.
