Isabel Marant Goes 80s New Wave for Fall 2025 Campaign

Joanna Elizabeth

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Published September 12, 2025

Isabel Marant debuts fall-winter 2025 campaign.
Isabel Marant debuts fall-winter 2025 campaign. Photo: Robin Galiegue / Isabel Marant

Step into the underground with Isabel Marant’s fall-winter 2025 campaign. It’s a moody homage to 1980s style and New Wave attitude. Shot by Robin Galiegue and styled by Emmanuelle Alt, the collection pulses with contrasts that feel both cutting-edge and retro.

Model Loli Bahia commands each frame with voluminous curls, statement earrings, and an unapologetic gaze that nails the spirit of rebellion. The clothes tell a story of duality. Strong-shouldered leather jackets and tailored jackets speak to masculine structure.

Isabel Marant Fall/Winter 2025 Campaign

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Meanwhile, delicate lace blouses and fluid silhouettes ooze femininity. A black leather mini skirt, tough with grommet details, is paired with sheer floral tights, striking the perfect balance of edge and romance. Even Isabel Marant accessories play into the narrative, from oversized earrings to sculptural bags slung casually at the hip.

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Hair is big, unapologetically retro, and undeniably glamorous. It adds volume and power, framing the face like a halo of defiance. Dark sunglasses and sultry makeup amplify the underground vibe.

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It makes each look feel like it belongs in a smoky nightclub filled with flashing neon. Through bold contrasts and cultural references, Isabel Marant reaffirms her brand’s timeless cool.

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