Hailey Bieber is serving up New York energy in DKNY’s fall 2025 campaign, and the vibe is pure sporty chic. Photographed by Mikael Jansson, the shots capture Hailey’s effortless cool against an industrial backdrop splashed with taxi cab-yellow details.
The Rhode founder rocks everything from oversized plaid blazers and varsity jackets to sleek crop tops and faux fur coats. She shows off DKNY’s mix of street and polish still reigns supreme.
DKNY Fall 2025 Campaign
This season’s DKNY wardrobe staples lean into a sharp black, white, and blue palette, perfect for layering and mixing on repeat. Denim jeans, crisp shirts, and chic crop tops form the base, while leather jackets and statement coats bring edge.
Accessories are just as strong, with DKNY introducing its new Hadlee bag, Paula Commuter tote, and Chana ’89 bag. Finishing touches include chunky loafers and a Yankees cap straight from the brand’s DKNY x Yankees capsule.
Hailey exudes DKNY’s downtown spirit, bringing a modern twist to classic New York dressing. With sporty touches and elevated basics, the collection is made for city streets, late nights, and everything in between.
